Welcome to the Jingle

laughs from 2021

As some of you local to Dartmouth know, 45 Portland Street is home to Fang Recording, Morleys Coffee, Taz Records and Friction Books.

We launched Friction in 2021 while at the same time dropping the New Scotland Yard handle for the studio and the shop. Taz remained an anchor the whole time and realizing it was a challenge to convey these multiple changes at once, I had thought it might be easiest to frame it in a jingle.

I had a laugh one night riffing into voice memos, trying to figure out something that could get the message across in under a minute - the social media video limit at that time. Below is the demo recording I made at Fang with Thomas where I sketched out the whole thing as well as the original spoken word voice memo from the night before when I came up with the words.

I quickly realized this jingle would be SO much better if I called on some friends in the musical community and the shop to add their voices to it. A few lyrics changed from the demo to the final version, the consensus was the word “funky” sounded too much like the f-bomb so I changed it to “groovy”.

This snowballed into a TON of work, culminating in the the video you see below featuring myself, Thomas Stajcer, Eric Stephen Martin, Mo Kenney, Jah’Mila, Erin Costelo, Brendan Morley, Villages (whose “BEERS!” line featured above really cracked me up), Grace Archibald, Rose Cousins, Jenn Grant, Aquakulture, Mahalia, Micah & Reeny Smith, Dylan Jewers and Classified.

Mike Hall filmed the performances and we edited the video together. I know it’s just an advertisement but we sure worked hard on this and had some serious laughs in the process.

In this devalued-streaming-techno-optimist-tail spin of a time we inhabit the music “business” can look a bit like a cardboard box in the rain. If the bottom falls out completely- call 429 6666 or 425 6666 and we’ll get another jingle happenin’. In the meantime - thanks for the continued support here at The Window Inn.

-JP